• we help

    early-stage & maverick leaders

    get traction

  • What We Do

    Since 1998, we’ve been helping entrepreneurs and bold business leaders turn their visions into reality. We specialize in guiding early-stage companies from concept to sustainable growth, and support leaders navigating the corporate "hunger games" to bring their ideas to life.

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    Business Strategy

    Emerging companies often neglect strategic planning due to event overload or cash-flow pressures. We bring a disciplined, objective approach to creating clear, visual plans that stakeholders can own.
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    Business Development

    Founders are often scientists or engineers who struggle with "selling" their ideas or seeking investment. We help frame the strategy, make key connections, and create revenue opportunities.
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    Go-To-Market

    Entrepreneurs often overlook how customers or stakeholders perceive their ideas, or struggle to distill them into a clear elevator pitch. We help with strategic positioning and impactful messaging.

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    Voice-Of-Customer

    Innovation leaders and entrepreneurs often become blinded by their own ideas, creating an imagined reality. We help define "needs vs. wants" and prioritize what customers truly seek.
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    NEWCO Creation

    Passionate product people don’t always make efficient company builders, especially with time and money on the line. We know the path to building a successful business (for-profit or non-profit) and avoiding common pitfalls.

     

     

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    Brand Strategy

    A strong brand strategy sets great businesses apart from good ones. We help define or refine your mission, values, and customer promise to build a distinctive brand that earns trust and drives long-term loyalty.

     

     

  • Our Forte Is Founders

    Because we understand them.

    Starting a business can be just as unpredictable and chaotic as watching a toddler learn to walk. While some experts have identified key traits that make certain ventures more successful than others, the truth is that people remain the biggest variable in determining success.

    Entrepreneurs (and intrapreneurs) often have the technical skills to create great products or services, but they may lack the expertise needed to navigate and run a growing business. We specialize in supporting founder-led organizations and technology-driven cultures, guiding them through the unique challenges that come with building an emerging business.

  • Example Clients

    We thrive on chaotic challenges.

    Precision Medicine Drug Delivery

    Strategic Positioning & Brand Development

    Consumer Digital Health

    Strategic Positioning & Partner Development

    Bio-Chip Diagnostics Platform

    Licensing Partnership & NEWCO Formation

    Marketing Services Agency

    Sales Process Improvement & Strategic Client Engagement

    e-Education Organization

    Vertical Market Characterization & Go-To-Market Strategy

    Speciality Care Provider

    Digital Go-To-Market Strategy

    Urgent Care Provider

    Market Expansion & Funding Strategy

    Cold-Chain Product Platform

    Funding Readiness Assessment & Strategic Positioning

    Regional Pharmacy Chain

    NEWCO Spin-out Potential & Go-To-Market Strategy

    Speciality Hospital Data Monetization

    Opportunity Assessment & NEWCO Business Strategy

    Dental AI-Platform

    Market Positioning & Go-To-Market Strategy

    Oncology AI-Platform

    NEWCO Business Strategy & Funding Readiness

  • Engagement Options

    Flexible to meet your realities.

    Retained

    When you want us always available, and working on your behalf for an unspecified duration.

    Examples could include fractional c-level engagements or name-plate advisory roles.

    Project-Based

    For tasks that are more strategic and by their nature require more iterations and longer conversations.

    Examples include developing plans or executing targeted programs.

    Hourly

    When its more than a "cup of coffee" and less than a full-day of objective and confidential discussion.

    Examples could include reviewing concepts, advising on thorny issues or brainstorming.

  • Contact Us

    Let's discuss the "art of the possible".

    Mpls., MN, USA
    952-994-7750