What We Do
We bring nearly 40 years of experience in building ideas and companies alike. We love to help entrepreneurs commercialize their ideas and get them off the ground. We thrive on helping early-stage companies make the difficult transition from "experiment" to sustainable business. And we can relate to helping brave leaders effectively move their ideas through the corporate-edition of "hunger games".
Strategic Formation
Most emerging companies lack any strategic planning because of the crush of events or cash-flow pressures taking precedence over “strategy”. We bring a disciplined and objective approach to creating an effective, visual plan for stakeholders to own.
Business Development
Founders are often scientists or engineers who are not particularly good at "selling" their ideas let alone asking for people to invest or pay for them. We can frame the strategy, make the connections and begin to shape revenue opportunities.
Go-To-Market
Often an entrepreneur or maverick is blinded by their own idea and assumes the customers or stakeholders will be too... or they simply can’t distill their ideas into the proverbial elevator pitch. We can help with strategic positioning and impactful messaging.
Voice-Of-Customer
So often innovation leaders and entrepreneurs are seduced by their own idea that they can't see straight and eventually create for themselves, an imagined reality. We can help define the "needs versus wants" and prioritize what prospective customers are seeking.
NEWCO Creation
Being a passionate product idea person doesn't usually translate into someone being an efficient builder of a company, especially when "time and money" are involved. We know the route to forming a new business (profit or non-profit) and avoiding the usual flailing.
